ShiMaoTong Presence at 2025 SIAL Malaysia Exhibition

From July 1–3, Hebei Shimaotong participated in the 2025 SIAL Malaysia International Food & Beverage Exhibition at the Kuala Lumpur International Trade and Exhibition Centre (KLITEC). The company showcased products under agency brands such as "Huanxue" (Frozen Dumplings) and "San Taizi" (Frozen Noodles), marking a strategic move to expand cross-border e-commerce and explore emerging opportunities in the ASEAN market.

As one of Southeast Asia's most prestigious food and beverage events, the exhibition drew over 1,000 global exhibitors and spotlighted cutting-edge industry trends. Under the theme "Trade Collaboration, Industry Promotion, Exchange, and Deepened Cooperation," Hebei Shimaotong hosted product demonstrations and business dialogues. Guided by pre-event market research, the team highlighted competitive products tailored to Southeast Asian tastes, including ready-to-cook beef patties, rose-flavored steamed buns, instant wontons, premium snack noodles, and frozen sweet potatoes.

This participation not only established Hebei Shimaotong as a bridge between Chinese innovation and global demand but also enriched its cross-border trade expertise. By securing partnerships and validating market strategies on-site, the company solidified its global strategic deployment while building momentum for future international growth. The event underscored its role as a leader in integrated domestic and international trade, leveraging state-backed resources to drive sustainable expansion.